Pivotal
Brand Designer
Brought on as the inaugural in-house designer dedicated to shaping Pivotal’s brand identity, establishing a design studio, and catering to the marketing needs of internal departments.
Notable Accomplishments
Contributed to the design for iconic ‘bell ringing’ ceremony for Pivotal’s IPO on the NYSE, ensuring compliance with appropriate rules and guidelines.
Contributed to the design for iconic ‘bell ringing’ ceremony for Pivotal’s IPO on the NYSE, ensuring compliance with appropriate rules and guidelines.
Improved internal efficiency: ticketing for design requests, templated presentation assets, graphic assets, brand guidelines, and internal review process for design approval.
Identified and clarified key attributes of additional roles for build-out of design studio team.
Identified and clarified key attributes of additional roles for build-out of design studio team.
WMware
Senior Graphic
Designer
Brought on to work cross-functionally with the Design, Sales, and Merchandising teams while executing design requests from multiple departments across the organization. Oversaw team of designers managing the design process to meet project goals including the timeline.
Accomplishments at VMware
Merged Pivotal into VMware, re-branding as Tanzu, requiring a comprehensive redefining of brand standards and systems for services and offerings and revamping visuals to comply with VMware design standards.
Conceptualized and executed visual design for complex events including booth design, displaying 3D structures, large format signage, and promotional merchandise that delivered powerful messaging in a variety of large event spaces.
The NAX Group
Presentation
Designer
Appointed by the leadership team to spearhead the execution of presentation designs, contributing to the enhancement of NAX’s overall brand and sales strategy. Successfully launched a company-wide branded presentation template, elevating visual communication and fortifying brand recognition.
Accomplishments at The NAX Group
Created an Icon library highlighting NAX’s diverse technology and product range.
Led branding initiatives for NAX’s proprietary products and technologies.
Designed and implemented new brand identity and presentation template system.
Implemented measures to streamline company-wide turnaround time for presentations.
Leveraged cutting-edge A.I. to create dynamic brand and product-specific imagery.
Led branding initiatives for NAX’s proprietary products and technologies.
Designed and implemented new brand identity and presentation template system.
Implemented measures to streamline company-wide turnaround time for presentations.
Leveraged cutting-edge A.I. to create dynamic brand and product-specific imagery.
SpringOne
Lead Event
Designer
Notable Accomplishments
Successfully and quickly to convert multiple events from in-person to online – re-imagining, and rethinking all aspects from food services to speakers, main stage sessions, merchandise, invitations, and the functionality of website during the COVID-19 pandemic.
Spearheaded SpringOne Platform project from ideation and planning to execution.
Spearheaded SpringOne Platform project from ideation and planning to execution.
Hired to provide creative expertise and solutions for print and digital marketing, including interpreting briefs, conceptualizing visual concepts, and delivering high quality design within specified timelines..
Freelance
Graphic
Designer
My Art
